
The ABCs of Email Marketing
Think email marketing is dead? Think again! Email marketing still yields the highest return-on-investment of any digital marketing tool. In fact, the Direct Marketing Association reports that email yields an astounding 4300% ROI! Add the fact that it is eco-friendly, can be automated and personalized, and can be revised mid-campaign (just try that with a direct mailing or billboard!), and you have the makings for an invaluable marketing tool. So how can you, as a small bus