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Wed, May 08


SBDC at Jamestown Community College

Agritourism Boot Camp

A full day of business management & marketing workshops, featuring keynote speaker Hugh McPherson, The Maze Master.

Registration is Closed
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Agritourism Boot Camp
Agritourism Boot Camp

Time & Location

May 08, 2019, 9:00 AM – 3:00 PM

SBDC at Jamestown Community College, 525 Falconer Street, Jamestown, NY, USA

About the event

Agritourism Boot Camp - $25/person, includes lunch

This day-long session is intended for existing as well as prospective agritourism entrepreneurs. The boot camp will be led by agritourism expert Hugh McPherson. Hugh is an experienced national speaker and successful farm marketer from southern York County, Pennsylvania. He is a farm marketing consultant and has worked with farm operators on marketing and business plans that have brought entertainment to thousands of guests. His home farm, Maple Lawn Farms welcomes guests to pick-their-own peaches, apples, pumpkins and blueberries. In 2015, Hugh launched Maple Lawn Winery to add value to the fruit crop and welcome a new tribe of wine-loving guests. The program is guaranteed to be a high-energy experience.



Herding Cats

Ever feel like you are "herding cats" instead of managing your business? Ever feel like no one is listening and the “Don’t make kids like they used to”?Employees are routinely the source of angst for business owners everywhere, but what if there were a different way to structure your employee environment? Herding Cats is an overview of two modules from our Agritourism Manager Boot Camp online course for building your complete Employee Management System.

"A Goal Without a Plan is Wish” Workshop

Ever find you can’t get everything? Battle procrastination? See your dreams slipping away with time? Attendees learn how to make goals magnetic. Use magnetic goals to create energy that pulls you to the finish line. You leave the workshop with a completed goal sheet, new accountability partners and a real plan for success.

Agritainment Today: Attractions, Events & Trends

Take a whirlwind tour around the industry that grew from pumpkin patches and a few simple pathways into Fun Parks on farms, flower festivals and more. Hugh has personally visited, designed and consulted for hundreds of agritourism farms and operations. Luckily, he’s had his camera along to capture the industry over the past 24 years. We take a pictorial tour of dozens of attractions from Apple Picking to Zombie Paintball.

The Cross-Marketing Multiplier: Make a plan to get the most out of what you have.

Do you offer a successful PYO but want to begin hosting Weddings on your farm? Are you known for your Corn Maze but want to launch a winery? How do you use your customer base to launch new products and extract more dollars from your existing attractions? In this session, you will learn the strategies to maximize cross-marketing campaigns to effectively promote products and services to the people who already love you. Learn how Maple Lawn Farms used cross-marketing to launch Maple Lawn Winery from﹩0 to ﹩86,000 in sales in 13 months.

Social Media Strategies and Google Tools to Grow Your AgriBusiness

Learn free tools and techniques to create great content for your social media platforms, manage your Google listing, and encourage your customers to leave awesome reviews.


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