August 2023 WIN in-person luncheon: Social Media Marketing

The Top Pain Points of Business Owners & Social Media Solved

Social media is meant to create a community that speaks to your target audience about their pain points, which you can solve with the service or product you sell.

How do we navigate this new way of marketing with such a wide range of social platforms? How do we transition from liking photos of our friends' cute puppy photos to driving our target audience to become a loyal brand consumer?

Marketing is often the first thing to be cut from a small business's budget, but it should be the last. Social media marketing is often neglected by businesses when it should be included in their business plan.

The presentation will include The Top Pain Points of Business Owners & Social Media Solved.

• No time for creating, posting, interacting, engaging with your community, and using analytics and content planning strategy.
• Inconsistent brand awareness.
• Don't understand how to use social media algorithms and analytics to increase your brand's community?
• Get great tips to increase your results instantly.
• Learn about the tools available to improve your social media platform's performance.

Presented by WIN participant: Erica Rose, Freelance Social Media Manager & Content Creator; Entrepreneur.